Art Signals: The Rise of Black Art in Late 20th Century Broadcast Television

Curator's Note

This research examines how Black art entered and ultimately became normalized within Black American sitcoms during the late twentieth century. More specifically, it asks us to reconsider the sitcom interior not simply as a narrative environment, but as a curatorial space—one in which artworks were deliberately selected, positioned, and circulated to millions of viewers on a weekly basis. This logic reaches its clearest expression in the interior of Martin (1992–97), where Black art becomes fully integrated into the visual fabric of the domestic space.

To describe this phenomenon, a framework that distinguishes between diegetic, non-diegetic, and para-diegetic curation provides clarity. Diegetic artworks exist within the narrative world of the sitcom itself. They occupy the homes of characters and are visible to both the characters and to us as viewers. Non-diegetic artworks, by contrast, appear outside the narrative environment, most often in title sequences or transitional visual structures, where they frame the program without belonging to its fictional interior. Para-diegetic curation operates between these two conditions. It refers to artistic interventions embedded within the televisual environment that exceed narrative necessity, producing layered meaning that is spatially present yet not fully contained by the narrative itself.

This discussion is grounded in late twentieth-century Black broadcast television because it is here that this curatorial logic becomes consistently visible. Beginning in the 1970s and expanding through the 1980s and 1990s, sitcom interiors became sites of exhibition, where Black art circulated not as incidental decoration but as curated cultural objects that signaled geography, lineage, identity, and aspiration. The structure therefore reflects these different modes of curatorial presence. Paying particular attention not only to the artworks themselves, but to how they are positioned, how they remain, and how they structure the spatial logic of the interiors in which they appear.

Integrating Mass Produced Art: Martin, Can I See You in the Bedroom Please?

I must be transparent. Martin is my favorite television show of all time. I watched most of it as it aired except for the first season because my father thought I was too young to appropriately navigate the sexual innuendos and the cursing. Strangely I was allowed to watch every episode of In Living Color, but I digress.  In the show, Martin’s bedroom is presented for the first time in the pilot episode as a private space where he and his girlfriend Gina, played by actress Ti’Sha Campbell, can work out a dispute. The set designers established a triptych of images that frame how we can understand the primacy of televisual dissemination for Black Art.  These three images intentionally represent diegetic art with a non-diegetic effect that inscribes cultural relevance, identity, and authority. Martin, as a character, can be assumed as the decorator of his own bedroom while the works themselves convey the cultural markers to the television audience.  [Figures 1 and 2]

The first image, Body Heat (1990) by Robert Marcos, appears over Gina’s right shoulder. Two figures embrace each other passionately. Both are shirtless, one man and one woman. Crucially both people are Black and the woman’s wavy back-length hair shimmers underneath the studio lamps. The man grips her by the belt loops of her Guess jeans drawing her closer to himself as he kisses her neck. She arches her neck so as to expose it to his lips and she closes her eyes as he complies with her invitation. The studio backdrop acts as a visual anchor for the work’s black-and-white chromatic program, distilling the image’s activity into a singular act of representational passion. Body heat indeed. [Figure 3]

During the early nineties Venice Beach featured several small retail shops and beachfront vendors that sold photography on large posterboard. Marcos sold Body Heat as a part of a series of photographs for around $400 to commercial printer Frontline Graphics. The owner of the company encouraged him to photograph images of Black and Latinx couples, forecasting a trend in interest for culturally coded works. Set designers would scour beachfront vendors for items to place on set. Most were within the price range of small to mid-sized budgets while still allowing for the curation of the show’s intended narrative. 

Martin aired on the Fox broadcast channel August 27th, 1992, as an anchor program supporting the network that started only six years earlier. Before Fox began broadcasting, the United States featured three major Broadcast networks and attempts to break into the market were largely unsuccessful. Fox relied heavily on African American programming to bolster the viewership and establish itself as the fourth major network. The strategy worked but the shows Fox aired had moderate budgets for set design resulting in an appeal for mass produced artwork to decorate the sets that signaled Black life.[1] The choices those set designers made resemble the very choices curators with limited budgets must make when coordinating art exhibitions but with the added pressure to accurately represent Black interiority. 

Photographers and commercial printers were not the only players in the mass production market. Artists who were willing to sell their works wholesale as reprints and decorative merchandise cashed in too. Over Martin's shoulder hung the work Bop (1990) by artist Leroy Campbell. Leroy Campbell (b. 1956, Monck’s Corner, South Carolina) is a self-taught American artist whose practice developed outside institutional art education. Having “no formal training,” L. Campbell cultivated his artistic approach independently, drawing inspiration from artists such as Jacob Lawrence and Charles White while grounding his visual language in Gullah/Geechee cultural traditions and his formative experiences in Charleston and New York City. His autodidactic formation informs a narrative practice centered on storytelling, cultural memory, and the transmission of historical knowledge through figurative representation. [Figure 4]

Art Historian Bridgette Cooks posits that “because African American artists were routinely denied access to mainstream galleries and museum exhibition opportunities, many developed alternative strategies of distribution, including the production of prints and the direct sale of their work to Black audiences.”[2] I will add that representation on hit television shows like Martin increased their visibility and thusly created more opportunities to sell their work. L. Campbell depicts an ensemble cast of jazz musicians and audience members in a scene reminiscent to White’s style of figuration. He is speaking to an established canon that Black art collectors were trained to notice yet Bop was not a highly circulated work inside of institutional art spaces.

 Set decorators Rick Gentz and Nancy Haigh, likely at the behest of Martin Lawrence, therefore found images that represented both sensuality and musical-cultural fluency.  Now the phenomenon of Black multi-millionaire sports figures rounds out the final piece of the tryptic. During the early 90s Michael Jordan was, without question, the most celebrated, highly paid, and famous athlete in the entire world. His contract with Nike afforded him the opportunity to represent Black folk’s aspirations and embody the ethos of “Black excellence” especially when coded as masculine. Celebrated sports photographer, Walter Loos, Jr. captured Jordan in a stroboscopic image of him jumping from the court floor into his signature jumpman pose against a black background. This image, in the form of a commercial poster, titled Art of the Dunk, hung over the bed on set. [Figure 5]

Loos created many photographs for Nike during the early years of the Jordan campaigns but this image in particular mines the very foundations of cinematography itself. In 1887 English photographer Eadweard Muybridge set out to prove the theories of French chronophotographer Étienne-Jules Marey with his work Horse in Motion. Chronophotography, a precursor to the stroboscopic methodology used by Loos, is widely understood in scholarship as the crucial bridge between still photography and modern cinematography.[3] Unfortunately, Muybridge produced thousands of motion studies at the University of Pennsylvania between 1884 and 1887 and these studies included Black men and women who were nude or partially nude, anonymously stripped of identity, and presented as biological specimens rather than individuals. One anonymizing label was simply ATHLETE.[4]

As an artistic choice this commercial work reframes Jordan’s motion as artistic mastery—not scientific specimen and reverses Muybridge’s racialized uses. Employed as a curatorial device, the poster signals that same notion to a receptive television public. Chronophotography simultaneously produced the technological foundations of cinema and participated in scientific regimes that transformed racialized bodies into objects of visual analysis, revealing photography’s dual role as both aesthetic medium and an instrument of surveillance. By including this image in the set design, Martin becomes a site of cultural reclamation. 

Conclusion

Taken together, the bedroom in Martin clarifies what sitcoms of this era make visible: that Black art on television was never incidental, but structured through a logic of selection, placement, and repetition that mirrors curatorial practice. What emerges by the 1990s is not simply the increased visibility of Black art, but its normalization within Black domestic space. The triptych of images—sensual, musical, and athletic—does not function as isolated decoration, but as a coordinated system that articulates identity through accumulation. In this sense, the sitcom interior operates as a distributed exhibition site, one in which artworks circulate beyond institutional boundaries and into the rhythms of everyday life. Martin does not introduce Black art to television; it demonstrates that it is already there, shaping how Black space, culture, and aspiration are seen.

 

Bibliography

Braun, Marta. Picturing Time: The Work of Étienne-Jules Marey (1830–1904). Chicago: University of Chicago Press, 1992.

Cooks, Bridget R. Exhibiting Blackness: African Americans and the American Art Museum. Amherst: University of Massachusetts Press, 2011.

Edgerton, Harold Eugene. Moments of Vision: The Stroboscopic Revolution in Photography. Cambridge, MA: MIT Press, 1979.

Prodger, Phillip. Time Stands Still: Muybridge and the Instantaneous Photography Movement. Stanford, CA: Stanford University Press, 2003.

Sekula, Allan. “The Body and the Archive.” October 39 (1986): 3–64.

Smith, Shawn Michelle. Photography on the Color Line: W. E. B. Du Bois, Race, and Visual Culture. Durham, NC: Duke University Press, 2004.

Solnit, Rebecca. River of Shadows: Eadweard Muybridge and the Technological Wild West. New York: Viking, 2003.

Zook, Kristal Brent. Color by Fox: The Fox Network and the Revolution in Black Television. New York: Oxford University Press, 1999.

 

List of Illustrations

Figure 1. Martin (Fox, 1992), Season 1, Episode 1 (“Do the Right Thing”), bedroom interior showing Leroy Campbell’s Bop (1990) and a Michael Jordan poster (Art of the Dunk, photograph by Walter Iooss Jr.).

Figure 2. Martin (Fox, 1992), Season 1, Episode 1 (“Do the Right Thing”), bedroom interior featuring Robert Marcos’s Body Heat (1990).

Figure 3. Robert Marcos, Body Heat, 1990. Photograph (commercial print, Frontline Graphics).

Figure 4. Leroy Campbell, Bop, 1990. Acrylic on canvas.

Figure 5. Walter Iooss Jr., Art of the Dunk (Michael Jordan), early 1990s. Photograph (commercial poster for Nike).

 


[1]Kristal Brent Zook, Color by Fox: The Fox Network and the Revolution in Black Television (New York: Oxford University Press, 1999).

[2] Bridget R. Cooks, Exhibiting Blackness: African Americans and the American Art Museum (Amherst: University of Massachusetts Press, 2011), 5.

[3]See, Harold Eugene Edgerton, Moments of Vision: The Stroboscopic Revolution in Photography (Cambridge, MA: MIT Press, 1979), Marta Braun, Picturing Time: The Work of Étienne-Jules Marey (1830–1904) (Chicago: University of Chicago Press, 1992), Rebecca Solnit, River of Shadows: Eadweard Muybridge and the Technological Wild West (New York: Viking, 2003), and Phillip Prodger, Time Stands Still: Muybridge and the Instantaneous Photography Movement (Stanford, CA: Stanford University Press, 2003)

[4]Allan Sekula, “The Body and the Archive,” October 39 (1986): 3–64; Shawn Michelle Smith, Photography on the Color Line: W. E. B. Du Bois, Race, and Visual Culture (Durham, NC: Duke University Press, 2004).

 

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