Honor of Kings: The Media Mix and a Chinese MOBA Although the marketing strategy of the “Media Mix” (as theorized by Mark Steinberg) originated in Japan, the practice can be observed in contemporary mainland China as well. Specifically, in the case of Chi ...
Honor of Kings: The Media Mix and a Chinese MOBA Although the marketing strategy of the “Media Mix” (as theorized by Mark Steinberg) originated in Japan, the practice can be observed in contemporary mainland China as well. Specifically, in the case of Chi ...
