Derek Johnson
As contributor
As commenter
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If you build it will they come?
I think that Jonathan's subject line raises an interesting point that hasn't been grappled with enough yet--we've been talking about industry standards, but what about standards of consumer engagement and practice? "Who Watches the Wa ... -
User-Generated Combat
Great post, Nina. This may seem a bit random at first, but it really got me thinking about the ways in which video game developers leave room for gamers to contribute to the production process (deepening what Hector Postigo calls the "content pools ... -
Don't forget the 1996
Don't forget the 1996 Amalgam Comics line that literally amalgamated DC and Marvel characters (Wolverine and Batman combined to be Dark Claw; Justice League of American and X-Men combined to be JLX). Of course, in this case too, this cross-corporate ... -
Thanks for the great
Thanks for the great comments—sorry my replies are a bit delayed (I’ve been out of town). Caryn: Yes, these ads do predate the cartoon that would follow in 1985, but in that way you can think of them almost as mini-pilots (the cartoon would also be produc ... -
Henry, I'm really taken by
Henry, I'm really taken by the way you emphasize the space of play in this piece, where these ads construct play space as one that encompasses the kitchen, the living room, and the back yard. today, I'd imagine that the internet and virtual spac ... -
This is a great clip,
This is a great clip, Caryn—the report seems invested in the idea that there is some kind of “Princess Effect” (burning that phrase onto every second of footage), even at the same time as it downplays concerns about longtime consumer habits and self-image ... -
Exactly, Will--this is a
Exactly, Will--this is a repackaging job in many ways. Not just repackaging princess play in general as a Disney thing, but repackaging toy lines that used to be separate as a unified line. But it seems that the idea there is some kind of new effect emerg ... -
You’ve identified a
You’ve identified a particularly important aspect of the toy in calling attention to packaging, and the idea of keeping a toy MOC is only one important manifestation of this. On the one hand, some collectors do prefer to display their toys outside of the ...