As commenter

• In Media Res
  Re: From Cover Lines to Keywords: Women’s Magazines, Advertisers, and the Digital Challenges of Chasing the Audience

  Here is the second clip for

  By

  Brooke Erin Duffy Temple University

  Thursday, October 20, 2011 — 11:06 am

  Here is the second clip for "From Cover Lines to Key Words"   ...
• In Media Res
  Re: From Cover Lines to Keywords: Women’s Magazines, Advertisers, and the Digital Challenges of Chasing the Audience

  Thanks for the interesting

  By

  Brooke Erin Duffy Temple University

  Thursday, October 20, 2011 — 10:23 pm

  Thanks for the interesting questions, Catherine.  Google is definitely the dominant player (they make about 97% of revenue on advertising and are trying to get in the "media buying" business).  On the magazine side, publishers are training their ...
• In Media Res
  Re: From Cover Lines to Keywords: Women’s Magazines, Advertisers, and the Digital Challenges of Chasing the Audience

  SEO Issue

  By

  Brooke Erin Duffy Temple University

  Sunday, October 23, 2011 — 5:46 pm

  Thanks, Aymar—you raise some interesting and compelling points.   The SEO issue is by no means unique to magazines, and many digital execs in the news industry are trying to effectively train journalists in keyword optimization.   As you can imagine, a nu ...
• In Media Res
  Re: The Interactive Audience

  Struggling with Definitions

  By

  Brooke Erin Duffy Temple University

  Tuesday, October 18, 2011 — 9:30 pm

  I find it fascinating how our struggle to, as CarrieLynn puts it, “rethink the audience...” has manifested itself in definitional challenges.   While CarrieLynn puts “the audience” in quotes; Jennifer does the same with “read,” reflecting our collective u ...
• In Media Res
  Re: Being followed by the Fades: chasing the youth audience

  Investment AFTER the show?

  By

  Brooke Erin Duffy Temple University

  Wednesday, October 19, 2011 — 9:47 pm

  This is a fascinating example; and, yes, it reminded me very much of the Dark Knight viral promotion (CarrieLynn: Thanks for sharing your article on this; I look forward to reading it!). Catherine: Do you have information about the extent to which the ser ...